Thematic Pavilions at Specialized Expo

Project Type

Exhibitions

Entity

Specialized Expo, Bureau International des Expositions

Inaugural Year 

2027

Location

Belgrade, Serbia

Logo_G_Round_32

Contextual Overview:

Galerija 12 is developing two major exhibitions for the Specialized Expo taking place in Belgrade in 2027. We have conceived, designed and are currently producing the massive immersive experiences for the “Power of Play” and “Play for Progress” thematic pavilions. The ambitious visitor journeys stemmed from the curatorial foundations and approach to experiential design we established during the Recognition Dossier stage, in which we participated as creative consultants.

The pavilions will explore and celebrate the power of play in unlocking human invention and creation, while engaging the audience with awe-inspiring, fun-infused, and play-inspired design elements. By crafting the experiences from narrative, spatial and media design to execution that includes producing linear media, interactives, fit-out and bespoke artefacts and audiovisual systems, we aim to create a cohesive visitor experience elevated by attention to detail at every stage of development.

Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·Exhibitions "Power of Play", "Play for Progress" · Thematic Pavilions at Specialized Expo · Belgrade, Seriba · 2027 ·
IMG_1010
Screenshot 2026-04-16 at 2.55
IMG_1070
IMG_1061
L2-3_1_Render_3
Screenshot 2026-04-16 at 3.19
Screenshot 2026-04-16 at 3.18

Technological Overview:

The “Play for Progress” pavilion is constructed as a testament to the power of play to drive human progress by showcasing how playful exploration can fuel groundbreaking discoveries and inspire a broad audience to explore the unique relationship between play, invention, and creation. At the heart of the “Power of Play” pavilion is a celebration of play as a phenomenon that has captivated human minds for millennia. By weaving together scientific insight, personal narratives, and playful engagement, the journey will unravel the mysteries of play and rekindle a love for it in every visitor.

We are developing a series of complex technical pipelines, novel creative technology solutions and bespoke fabrication and artisanal techniques to support the robust narrative design and a wide range of exhibit typologies. Our rapid prototyping capabilities and extensive experiential design experience enable us to champion novel display technologies and interaction mechanisms throughout the exhibitions.

DSC01318-2
Screenshot
IMG_8460
Screenshot 2026-04-16 at 3.19a
IMG_1079
IMG_1104
L2-3_1_Render_1

Scope:

• Concept and Experience Design
• World Building and Narrative
• Exhibition Design
• Digital Media Design and Production of Linear Media and Interactives
• Engineering and Developing Creative Technology Solutions
• Fabrication and Cross-Integration of Fit-out, Installations and Bespoke Artefacts

Client:

The Government of the Republic of Serbia

Schedule:

August 2024 - August 2027

Projects

Museum of the Future x Colossal Pop-upExhibition "The World Preservation Lab and Biovault" • Dubai, UAE • 2026
Natural History Museum Abu DhabiPermanent Exhibition • Abu Dhabi, UAE • 2025
Serbian Pavillion at World ExpoExhibition "Society of Play" • Osaka, Japan • 2025
Sheikh Zayed Grand Mosque Visitor CentreExhibits for "Light and Piece Museum" • Abu Dhabi, UAE • 2024
Museum of the FutureExhibition "Journey of the Pioneers" • Dubai, UAE • 2022
Museum of the Future Pop-upExhibition "Humans 2.0" • Dubai, UAE • 2019
Museum of the Future Pop-upInstallations "WITHIN, Future of AI" • Dubai, UAE • 2018
World Government SummitInstallation "MARS 2117" • Dubai, UAE • 2017
Art and CultureProjects • Europe, Asia and Middle East • 2009 - 2028
EventsProjects • Europe and Middle East • 2009 - 2028
Fabrication LabPrototypes • Europe, Asia and Middle East • 2012 - 2028
Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio Galerija 12 Future Media Studio

REACH OUT

For any inquiries, reach out to us at
connect@galerija12.com

If you would like to join our team, let us know at work@galerija12.com

FOLLOW US ON SOCIAL

VISIT US

Galerija 12 Future Media Studio
Savski nasip 7
Belgrade, Serbia

Logo_G_TW_1024