Mina Padezanin Experiential and Creative Producer
mina.padezanin@gmail.com
Mina is a Creative Executive, involved in creative production, experiential design and technology since 2010. She specializes in delivering novel technology-driven museum experiences that captivate millions of visitors in collaboration with globally renowned design studios. Her extensive background in the creative industries spans many landmark international cultural organizations and projects. Mina’s portfolio includes the recently inaugurated Museum of the Future in Dubai and the Natural History Museum in Abu Dhabi. With 15+ years of professional experience, Mina has a proven track record of delivering high-impact, world-class immersive experiences with complex stakeholder dynamics. By blending knowledge across many fields, Mina works at the intersection of art, technology and science, with a skill set suited to rapid technological change. She is well-versed in developing and integrating storytelling, design and custom creative technology into elevated visitor experiences. Mina has authored published works, contributed to award-winning projects and participated in many professional and academic events as a listener and speaker. She holds MA Degrees from the Faculty of Drama Arts in Belgrade and the University Carlos III in Madrid.
Key Capabilities:
• Extensive track record of delivering high-impact, large-scale global experiences per creative intent, on time and on budget.
• Well-versed in working with world-class destinations, renowned studios and multidisciplinary international teams to create captivating experiences for millions of visitors.
• Known for operational rigor, ensuring design integrity across project stages, and navigating complex briefs and stakeholder dynamics.
• Combines strategic leadership and production expertise with creative thinking to deliver meaningful experiences that engage visitors.
• Specialized in developing technology-driven experiences.
• Specialized in large-scale and long-term developments.
• Specialized in developing project delivery systems and workflows.
Galerija 12 Future Media Studio
Executive Producer:
Responsible for successfully delivering large-scale novel museum experiences to clients around the world and for designing and elevating Project Delivery and Production Pipelines and Workflows. Mina's role as Executive Producer is a behind-the-scenes representative of the senior studio leadership, providing oversight and direction to the project team. She mentors the Project Delivery team and provides leadership and creative consultation to the teams as needed throughout the project duration to ensure quality of work, optimal workflow and the intended visitor experience and storytelling.
Mina oversees various large-scale international projects, including the international pavilion exhibitions at Specialized Expo 2027 Belgrade and the new permanent exhibitions for the Museum of the Future Dubai.
Her role involves designing Project Delivery pipelines and workflows, as well as mentoring and training the teams. She oversees the processes below.
• Triage and acceptance of new projects.
• Technical and commercial bid response development.
• Scope and schedule definition.
• Project implementation.
• Client deliverables planning.
• Production and technical pipeline planning.
• Onsite installation and sign-off.
• Mentoring the Project Delivery team.
Developed over 18 years of professional experience.
Educational and Academic Achievements:
2006-2012, Europe
Higher education, professional training and academic achievements across prominent European institutions and programs.
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Early Professional Work:
2008-2014, Europe
Learning and growing from a young professional into lead roles across local and prominent European cultural institutions and events.
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Leadership Roles:
2014-2020, Europe and Middle East
Settling into leadership roles, project ownership and industry speaker roles in organizations with international reach.
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Creative Executive Roles:
2020-2026, Europe and Middle East
Responsible for delivering globally acclaimed, technology-driven experiences that drive millions of visitors and mentoring young professionals.
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MA Degree in Cultural Management
Institute for Culture and Technology Miguel de Unamuno, University Carlos III, Madrid
· Recipient of the Fellowship for Best Academic Accomplishments from the University Carlos III in Madrid and the “Dositeja” Scholarship from the Fund for Young Talents of the Republic of Serbia.
MA and BA Degree in Management and Production in Theatre, Radio and Culture
Faculty of Drama Arts, University of Arts, Belgrade
· Recipient of the “Archont” Award for Innovative Idea and Capable Management from the Faculty Of Drama Arts; Scholarship for Scientific and Artistic Excellence from the Foundation for Development of Scientific and Artistic Youth of the Republic of Serbia; Scholarship for 150 Best Students from the City Of Belgrade and Scholarship for Excellence from the Republic of Serbia.
Professional Development and Training across Major European Cities
· Programs include IYME International Young Makers Exchange Professional Meeting in Amsterdam, Forum of Creative Industries in Madrid, “Pública 12” Professional Meetings of Cultural Management in Madrid, Master Class “Diversity: The Impact of Inclusion” in Belgrade, Conference Alternative Sources for Financing Cultural Initiatives in Madrid, Creative Europe Forum in Belgrade and Exit Pro: Workshop for Festival Managers in Novi Sad.
Author in International Scientific Journals and Design Magazines; Member of Independent Association of Journalists of Serbia
· Publications include “Cultural Policy Vs. Globalization - Diversity Against Uniformity”, Journal “Kultura”, International Scientific Journal dedicated to the Theory and Sociology of Culture and Cultural Policy; “Culture Must Come First: Interview with Maribel Koniger, Head of Communications of Erste Foundation”, “KVART” Magazine for Architecture, Design and Arts; “Gender Check - Femininity and Masculinity in the Art of Eastern Europe: Decoding Gender Roles” “KVART” Magazine for Architecture, Design and Arts.
Degree in Classical and Contemporary Dance
“Lujo Davico” Professional Classical and Contemporary Dance Training Institution, Belgrade
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Communications Assistant
British Council Serbia, Belgrade
· Assisting the Communications Director with daily tasks and programs.
· Associate on British Council Project and Publication “Serbia: My Case, The New European Generation”.
Head of Festival
Fifth Festival of the International Student Theatre “FIST05”, Belgrade
· Developing and implementing the festival strategy and artistic vision.
· Assembling and leading the festival team.
· Creating the commercial and fundraising strategy.
International Projects Manager
“Kvart” Magazine, Magazine for Architecture, Design and Arts, Belgrade
· Developing project proposals and applications for international and EU grants.
· Coordination of programs and activities.
Project Manager
“Blokovi”, Nonprofit Organization for Educational Projects in the field of Design, Belgrade
· Co-creator and project manager of “Designer: Author or Universal Soldier”, annual series of exhibitions, lectures and workshops.
Program Manager
Casa Del Lector, Center for Contemporary Creation Matadero Madrid, Madrid
· Management of external cultural programs.
· Coordination of the “First European Publishers Meeting”.
· Participation in the production of the “El Hilo de Ariadna” temporary exhibition.
Short-term Engagements as PR, Event Manager and Project Coordinator
Festival Eñe, Belgrade International Theatre Festival BITEF, New Festival of Author Film FAF, Free Zone Film Festival, European Youth Olympic Festival EYOF, UNICEF Serbia, Night of Museums and HNS Creative Agency for Event Management and Creative Services.
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Head of Communications
“Cinema City” Film Festival, Novi Sad
· Developing, implementing and monitoring the festival communications strategy.
· Negotiating media sponsorships.
· Managing and moderating the press conferences and round tables.
· Evaluating the festival media impact.
Head of Communications
Balkan Design Network, Mikser House, Multidisciplinary Space and Cultural Industry Platform, Belgrade
· Developing, implementing and reporting on communications strategy for “Balkan Design Network” regional platform supported by The Creative Europe Programme of the European Union.
Festival Director
“Cinema City” Film Festival, Novi Sad
· Co-creating and launching a new festival artistic concept
· Developing, implementing and monitoring the festival strategy, plans and evaluation mechanisms.
· Budget management.
· Assembling and leading the festival team.
Founder and Owner
“Hot Milk” Creative Consultancy
· Production of creativity-focused Belgrade-based events and programs, including “Resonate” Festival of Art, Media, and Technology, “How Work Works” European Creative Hubs Forum and “Recap” Regional Capital Market Conference.
· Video production of documentary and event films for UAE and Southeastern European clients, including World Governments Summit, Dubai and World Drone Prix, Dubai and Psychosocial Innovation Network.
· Developing growth strategies and organizational roadmaps, including for “Filmkultura”, organization for Education in Audiovisual Culture, Belgrade.
Head of Narrative
Galerija 12 Future Media Studio, Belgrade
· Assembling and leading the Narrative team.
· Leading research and narrative design for Museum of the Future “Humans 2.0” and “WITHIN, the Future of AI” pop-up exhibitions.
· Developing comprehensive world-building for Museum of the Future, Dubai.
Industry Speaker and Panelist
· Speaker, lecturer and panelist at various programs, including Faculty of Drama Arts, “What Are Creative Industries?’ Creativ(EU) Summer School, Investment Ready Warm-Up Program For Social Entrepreneurship, “Managing Artistic Projects” by Festival “Nakultivisi se” and “In Case of Emergency Brake Glass and call a Producer” by FIST festival.
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Executive Producer
Galerija 12 Future Media Studio, Belgrade
· Delivers novel museum experiences in collaboration with globally renowned studios and institutions.
· Provides oversight and direction to the project team and mentors the Project Delivery team.
· Designs and implements Project Delivery pipelines and workflows.
Mentor and Guest Lecturer
· Mentor at “Creative Mentorship”, a program for young professionals in cultural, creative and artistic industries in Serbia and the region.
· Mentor to young professionals in Galerija 12 Future Media Studio.
· Guest lecturer at Cultural Management Course at the Faculty of Drama Arts, Belgrade.
Museum of the Future x Colossal Biosciences at World Governments Summit · Pop-up Exhibition “The World Preservation Lab and BioVault”
Location
Dubai, UAE
Inaugural Year
2026
Engagement Period
2025-2026
Budget Bracket
1 - 5 million USD
Role: Project Director on behalf of Galerija 12 Future Media Studio
Project Overview:
“The World Preservation Lab and BioVault” invited visitors to step into a striking pop-up experience, championing a novel Museum of the Future initiative, developed in collaboration with Colossal Biosciences and launched at the World Governments Summit in Dubai.
Impact:
Permanent partnership between the UAE, Museum of the Future and Colossal Biosciences to establish the world's first BioVault preserving genetic material from thousands of species.
Stakeholders:
• Museum of the Future
• Colossal Biosciences
• BeWunder
• Blitz
• World Governments Summit
Scope:
G12 collaborated with Museum of the Future and Colossal Biosciences to conceive and design the experience that introduced the visitors to the cutting-edge conservation technologies. G12 produced the exhibition and developed the innovative creative technologies behind the exhibits.
Role Description:
Mina spearheaded the project execution and delivery on behalf of Galerija 12 Future Media Studio. She was responsible for delivering the concept, design and execution of linear media, audio, interactive and physical exhibits and their integration with the AVH systems and basebuild. During the course of the project, she developed production pipelines, as well as production and installation plans with team leads. She oversaw and approved the work produced by the teams, ensuring it aligned with design briefs, creative intent and client requirements.
Key Responsibilities:
• Project delivery on schedule, on budget and per creative concept and design briefs, through an optimal production process.
• High-level client, partner and contractor communication related to strategic and creative project aspects.
• Assembling and leading the Narrative, Media, Design, Fabrication and Project Delivery teams of 30 people.
• Planning and executing the onsite installation.
• Leading the final client sign-off inspections.
Natural History Museum Abu Dhabi · Permanent Exhibition
Location
Abu Dhabi, UAE
Inaugural Year
2025
Engagement Period
2023-2026
Budget Bracket
1 - 5 million USD
Role: Project Director and Senior Producer on behalf of Galerija 12 Future Media Studio
Project Overview:
The landmark Saadiyat Island venue sits between Louvre Abu Dhabi, Zayed National Museum, TeamLab Phenomena and Guggenheim Abu Dhabi, inviting visitors on a monumental journey through the history of life on our planet.
Impact:
As the largest of its kind in the region, the Natural History Museum Abu Dhabi features an extraordinary collection, including some of the rarest natural history specimens ever found on the planet and the world's first display of two Tyrannosaurus rex fossils showcased together.
Stakeholders:
• Miral
• Barker Langham
• Ralph Appelbaum
• EllisDon
• Alec Fitout
• NGX Interactive
• Northshore Productions
• Engage Works
• AVISPL
Scope:
G12 collaborated with NGX Interactive, Barker Langham, Northshore Productions and Engage Works to produce over a hundred digital exhibits for the Natural History Museum Abu Dhabi. As one of the Media and UI Software Contractors, we contributed to the design and produced over thirty exhibits across numerous media typologies to support the central narrative and historical artifacts. Our scope relied on our experience visualizing stories about the universe and the human presence in space and included linear media, interactives and soundscapes. Working on such an expansive scope of work has required collaboration with multiple partners throughout the project, including interpretive planners, AV planners and fabricators.
Role Description:
Mina spearheaded the project execution and delivery on behalf of Galerija 12 Future Media Studio, with full accountability and complete operational autonomy. She was responsible for the design and production of linear media, audio, interactive and physical exhibits and their integration with the AVH systems and basebuild. During the course of the project, she developed production pipelines, as well as production and installation plans with team leads. She oversaw and approved the work produced by the teams, ensuring it aligned with design briefs, creative intent and client requirements.
Key Responsibilities:
• Project delivery on schedule, on budget and per creative concept and design briefs, through an optimal production process.
• Risk mitigation and decision-making regarding high-level project developments, including schedule and scope changes.
• High-level client, partner and contractor communication related to strategic and creative project aspects.
• Assembling and leading the Narrative, Media and Project Delivery teams of 20 people.
• Planning and executing the 2-4 week-long onsite installations.
• Leading the final client sign-off inspections.
Museum of the Future · Exhibition “Journey of the Pioneers”
Location
Dubai, UAE
Inaugural Year
2022
Engagement Period
2019-2023
Budget Bracket
10 - 15 million USD
Role: Senior Producer on behalf of Galerija 12 Future Media Studio
Project Overview:
Museum of the Future is a highly anticipated, award-winning, globally acclaimed project created in collaboration with world-renowned design studios for the Dubai Future Foundation. Throughout the three-floor, in-world exhibition set in 2071, visitors find themselves immersed in the speculative future of tomorrow to inspire the kind of action needed to preserve the planet today. Museum of the Future has captivated over five million visitors in its first four years of operation.
Impact:
Highly anticipated, award-winning, globally acclaimed project created in collaboration with world-renowned design studios and captivating over five million visitors in its first four years of operation.
Stakeholders:
• Dubai Future Foundation
• Atelier Brückner
• Framestore
• Altspace
• Marshmallow Laser Feast
• Certain Measures
• Superflux
• Deep Local
• Emilie Baltz
• Jason Bruges Studio
• Al Tayer Stocks
• AVISPL
Scope:
G12 collaborated with partner studios to develop a comprehensive world-building and create and produce three in-world exhibition floors for the Museum of the Future in Dubai. As a Design Partner, we conceived and produced one of three exhibition chapters. Our scope included experiential design, world-building and narrative design, digital media, tactile interactives and large-scale mechanical and electronic models. We produced several hero exhibits, with pioneering custom technologies and interfaces, such as a shape-shifting, 3D interface that combined digital media with custom hardware.
Role Description:
Mina was involved in the project from the museum's inception to inauguration, followed by a period of exhibition updates. As senior producer, she delivered the exhibition in-world speculative future narrative, as well as the media for one of the exhibition chapters. She was responsible for the narrative design and world-building development, as well as conception, design and production of linear media and interactive exhibits and their integration with AVH systems. She oversaw the work produced by the teams, ensuring it aligned with design briefs, creative intent and client requirements.
Key Responsibilities:
• Leading the development of the exhibition World-Building, as well as the Creative Concept and Design of one exhibition chapter.
• Leading the production and installation of media, including linear media and interactives.
• Client and contractor communication related to creative project aspects.
• Media production plan development and implementation.
• Client submissions development and delivery per creative concept and client requirements.
Leading the Narrative and Media teams.
Museum of the Future · Pop-up Exhibitions “Humans 2.0” and “WITHIN, the Future of AI”
Location
Dubai, UAE
Inaugural Year
2018 and 2019
Engagement Period
2017-2019
Budget Bracket
10 - 15 million USD
Role: Head of Narrative on behalf of Galerija 12 Future Media Studio
Project Overview:
Under the Museum of the Future initiative, Galerija 12 conceived and designed the “Humans 2.0” exhibition and the twin installations “Within, the Future of AI” at the World Governments Summit in Dubai in 2018 and 2019. The “Humans 2.0” experience invited the public to explore first-hand how forthcoming technological revolutions could affect individuals by enhancing their bodies and minds, while the twin installations “Within, the Future of AI” presented the audience with a speculative near-future history of the evolution of artificial intelligence.
Impact:
Introducing the Museum of the Future in Dubai to the public and gaining momentum for launching the museum as a global project.
Stakeholders:
• Dubai Future Foundation
• Tellart
• PublicisLive
• Three Monkeys
• Neumann&Müller
• Idee und Klang Audio Design
Scope:
G12 acted as the sole provider for the Dubai Future Foundation on the standalone “Humans 2.0” immersive exhibition, conceiving, designing and producing the entire exhibition, which included over a dozen exhibits. The “Within, the Future of AI” showstopper installations were also conceived, designed and produced by G12 for Dubai Future Foundation. On both occasions, G12 built a unique fusion of digital media and scenographic elements that blurred the line between the real and the digital.
Role Description:
Mina delivered the research, world-building and narrative design behind the exhibitions and installations. She ensured the media experience aligned with narrative goals and creative intent, and developed reasoning for how visitors interacted with the storytelling.
Key Responsibilities:
• Development of the exhibition world-building and narrative design.
• Development of exhibit UX
• Development of interactives UX/UI and linear media scripts.
• Client communication related to creative project aspects.
• Narrative production plan development and implementation.
• Leading the Narrative team.
• Narrative integration with content.
Proficient in Productivity, Creative and AI digital workflows and a wide range of apps, software and tools. Tech-forward and early adopter mindset, regularly testing and introducing new tools into workflow.
Core Productivity Stack:
• Google Workspace Suite - Google Drive, Google Docs, Google Sheets, Google Slides, Gmail, Google Calendar and Meet
• Monday Work Management
• Miro
• Slack
• Dropbox
• Adobe Acrobat Pro
• Other similar platforms
Core Creative Stack:
• DaVinci Resolve
• Adobe Premiere
• Adobe Lightroom
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Figma
Core AI Stack:
• NotebookLM
• Gemini
• ChatGPT
• Claude
Serbian:
Native Language
English:
Bilingual Proficiency
CEFR C2 Mastery Level
IELTS 8.5/9 Expert User Score
Spanish:
Bilingual Proficiency
CEFR C2 Mastery Level
French:
Limited Working Proficiency
Brendan McGetrick
Creative Director at Museum of the Future, UAE
Maitha Almehairi
Creative Projects Manager at Museum of the Future, UAE
Milorad Pejanovic
Creative Director at Galerija 12 Future Media Studio
Thomas Hepburn
CEO of NGX Interactive, Canada
Felicia Mathison
Head of Project Managers at NGX Interactive, Canada
Timothy Smith
Senior Producer at NGX Interactive, Canada
Jason Shatilla
Associate Director Ideation at Miral, UAE
Dayana Abillama
Design and Content Specialist at EllisDon, UAE
Elisabetta Gomelino
Senior Consultant at Barker Langham, UK